CONSULTING

Ad Authority Announces Joint Venture between Ad Authority and Cast Release: SMS CRM Solution for 2008

Through a joint venture between Cast Release Ltd. and Ad Authority, Ad Authority released a unique CRM service that combines customer relationship management and SMS technology.  The idea behind this new CRM system is simple, produce superior means of contacting new and old consumers who have fallen out of the sales process or welcome them to the process in real time as the consumer information hits any sales management system.

The program is a collaborative effort between Randall Steinmeyer (Chairman - Cast Release Ltd.) and Jake Vale (COO - Ad Authority Inc.).  Jake said, “Randall’s unique vision combined with Ad Authority’s message delivery system made this program a no-brainer.”  Ad Authority is the first marketing company to capitalize on this emerging trend (SMS messaging) and is proud to provide one of the best CRM tools to hit the market since the telephone.

SMS CRM Solution identifies the users in any database who are mobile phone users.  A message is designed to either initiate or re-kindle a relationship between company and consumer.  Three separate responses occur upon receipt of the SMS message by the consumer; SMS response, incoming phone call, or visit to a website.  All those leads that have been called and put on the back burner can now be re-hashed for a fraction of the cost of generating them in the first place and fewer will end up on the back burner with the enhanced business to consumer experience provided by SMS auto-responders when applicable.

Providing the consumer with three response methods allows companies to monetize their database and provide superior initial contact to their new customers.  Randall mentioned that, “with the accelerated pace of information and commercial solicitations, the initial point of contact with someone, whether it be a business or customer experience, must be memorable and efficient.”  For more information about Ad Authority SMS CRM, please contact Jake Vale at 619-270-8077, or jake@adauthority.com.

Ad Authority is an internet marketing company, with a strong base in student loan, debt consolidation, and pre-foreclosure lead generation, and operates www.financebox.com, www.nrleads.com, www.efinancialaid.org, and many other lead generation websites.  Cast Release Ltd. and its sister companies www.InsaneDomains.com and www.InsaneDomains.tv control tens of thousands of domain names, key internet properties, as well as proprietary unique technologies and such companies as www.PlayerBlock.com.

Ad Authority Inc, COO – Jake Vale – (619) 270-8077 – jake@financebox.com
www.adauthority.com
Cast Release Ltd, COO – Scott Sharrock – (619) 435-3689 - scotshar@gmail.com
Cast Release Ltd, Chairman – Randall Steinmeyer - randall7575@gmail.com
www.castrelease.com